Meta has unveiled new generative AI tools for advertisers, allowing them to create full image variations inspired by AI for their ads. These tools can modify existing ad creatives to present products in different scenarios or colors, potentially leading to products that do not exist in real life. While this feature could be exploited by advertisers to deceive consumers, Meta claims to have safeguards in place to prevent the generation of inappropriate or low-quality ad content.
Meta AI is an artificial intelligence laboratory owned by Meta Platforms Inc. (formerly known as Facebook, Inc.) Meta AI develops various forms of artificial intelligence, developing augmented and artificial reality technologies. Meta AI is an academic research laboratory focused on generating knowledge for the AI community. This is in contrast to Facebook's Applied Machine Learning (AML) team, which focuses on practical applications of its products.
Roblox is launching virtual billboards with video ads from brands like e.l.f beauty, Walmart, and Warner Bros Discovery to reach its nearly 72 million daily active users, half of whom are Gen-Z. The company aims to reduce reliance on in-game currency 'Robux' and plans to share ad revenue with creators of the virtual worlds. Partnerships with companies like Walmart allow for in-game purchases, hinting at future e-commerce features. Key hires in Roblox's ads team from companies like Meta and Google signal a focus on building a $1 billion ad business, emphasizing engagement and cultural relevance to attract advertisers.
ElevenLabs, a leading AI voice technology company, is facing challenges with regulating deepfakes, with CEO Mati Staniszewski proposing digitally watermarking synthetic voices as a solution. Lawmakers are concerned about the potential misuse of the technology, citing instances of phone scams and deepfake exploitation. Despite this, ElevenLabs envisions its technology aiding patients with neurodegenerative diseases and facilitating cross-cultural communication. To combat deepfakes, the company is developing digitally watermarked voices and collaborating with other AI firms like OpenAI, Google, and Meta for the 2024 election.
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Ken Yeung
Business Insider
Sarah Perez
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