Google is reportedly exploring the idea of charging users for access to its AI-powered search engine by incorporating AI features into premium subscription services while maintaining the traditional search engine free with ads. This move would mark Google's first venture into putting core products behind a paywall in the competitive AI space. Alphabet, Google's parent company, saw a one per cent dip in shares following the news. Despite speculations, a Google spokesperson denied working on an ad-free search experience and emphasized their commitment to enhancing subscription offerings.
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