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Rise of Coffee Culture in China Overtaking the United States in Branded Coffee Shops

Published: 20 April 2024 at 10:18

Food

China surpassed the United States in the number of branded coffee shops in the world, with nearly 50,000 outlets in 2023. Foreign brands like Starbucks face competition from Chinese chains like Luckin. Young, urban Chinese are increasingly turning to coffee for its caffeine kick in the competitive job market. China is expected to consume an estimated 5 million bags of coffee in the 2023-24 season, becoming the seventh-largest consumer globally.

DEEP DIVE


Luckin Coffee Overtakes Starbucks in China Sales


Luckin Coffee, a Chinese coffee chain, reported a significant lead over Starbucks in China with $3.5 billion in revenue in 2023, compared to Starbucks' $3.05 billion. Luckin has 16,218 stores in China, surpassing Starbucks' 6,975. China's coffee market is booming, with a 15% consumption growth, and Luckin plans to expand globally, especially in sinking markets.

Starbucks (Wikipedia)


Starbucks Corporation is an American multinational chain of coffeehouses and roastery reserves headquartered in Seattle, Washington. It was founded in 1971, and is currently the world's largest coffeehouse chain.As of November 2022, the company had 35,711 stores in 80 countries, 15,873 of which were located in the United States. Of Starbucks' U.S.-based stores, over 8,900 are company-operated, while the remainder are licensed.The rise of the second wave of coffee culture is generally attributed to Starbucks, which introduced a wider variety of coffee experiences. Starbucks serves hot and cold drinks, whole-bean coffee, micro-ground instant coffee, espresso, caffe latte, full and loose-leaf teas, juices, Frappuccino beverages, pastries, and snacks. Some offerings are seasonal or specific to the locality of the store. Depending on the country, most locations provide free Wi-Fi Internet access.

Coffee wars (Wikipedia)


Coffee wars, sometimes referred to as caffeine wars, involve a variety of sales and marketing tactics by coffeehouse chains and espresso machine manufacturers to increase brand and consumer market share. In North America belligerents in these wars typically include large coffeehouses, such as Starbucks, Dunkin', McDonald's, and Tim Hortons. According to The Economist, the largest coffee war of the late 2000s was between Starbucks and McDonalds in the United States. The U.S. market has, since the early 2010s, been primarily contested by its two largest players, Starbucks and Dunkin'. Since 2020, competition over the Chinese coffee market has intensified between Starbucks and Luckin Coffee.Periods of low economic activity and business recessions––which contribute to diminished consumer demand––have been linked to an increase in coffee wars. Major innovations in the coffee industry, particularly the advent of single-serve espresso pods, have lowered the market's barrier to entry. Although store count has been traditionally seen as gauging market share, both firms and analysts have incorporated revenue, balance sheets, organic growth, operating margin, and stock market performance as comparable indicators.

Cotti Coffee (Wikipedia)


Cotti Coffee is a Chinese coffee company and coffeehouse chain, with 6,061 coffee shops.Cotti Coffee was founded in August 2022 by two former Luckin Coffee executives, and as of December 2023 has 6,061 coffee shops.

Luckin Coffee (Wikipedia)


Luckin Coffee Inc. (Chinese: 瑞幸咖啡; pinyin: Ruìxìng Kāfēi; Pe̍h-ōe-jī: Suī-hēng Ko-pi) is a Chinese coffee company and coffeehouse chain. It was founded in Beijing in 2017. As of March 2023, it managed 9,351 stores which include 6,310 self-operated stores and 3,041 partnership stores. On June 5, the total Luckin coffee store number reached 10,000. Monthly active customers numbers reached 500 millions in June 2022. The company operates shops, stores, and kiosks that offer coffee, tea, and food. Customers need to download an app to order and pay for drinks online. Luckin is currently headquartered in Xiamen. Luckin Coffee quickly expanded over the years and outnumbered the number of Starbucks stores in China by 2019.In April 2020, the company revealed that it had inflated its 2019 sales revenue by up to US$310 million. It resulted in the stock price crashing and several executives being fired. Trading was suspended and the company was delisted from NASDAQ on 29 June 2020. The company filed for Chapter 15 bankruptcy in the US in February 2021. In December 2021, Luckin Coffee received court approval from a federal judge in Manhattan to restructure $460M worth of debt and to settle a number of class-action lawsuits over the fabricated sales figures. In 2022, The Wall Street Journal had reported that the company has emerged from bankruptcy after completing the restructuring of its financial debt under United States code, and also replaced most of its top management who were held accountable for the earlier fraud.

Viral Video Shows Massive Crowds At Starbucks's First Store Opening In Varanasi


New Starbucks store in Varanasi. (Image Credit: X/@aaraynsh) When discussing the world's most renowned coffee chains, Starbucks immediately comes to mind. Not only do they offer a variety of coffee options, but their menu also boasts a wide range of food items. While they provide diverse options, their pricing is often considered to be on the higher end. Despite the perception that Starbucks outlets wouldn't thrive in small towns due to their premium prices, the reality proves otherwise.

Criticism of Starbucks (Wikipedia)


Starbucks, an American coffee company and coffeehouse chain, was the subject of multiple controversies. Public and employee criticism against the company has come from around the world, including a wide range issues from tax avoidance in Europe, anti-competitive practices in the United States, human rights issues in multiple countries and labor issues involving union busting, questions about pay equity and ethics in partnerships in Africa.

Tata Starbucks (Wikipedia)


Tata Starbucks Private Limited, formerly known as Tata Starbucks Limited, is a 50:50 joint venture coffee company, owned by Tata Consumer Products and Starbucks Corporation, that owns and operates Starbucks outlets in India.

Starbucks Unveils New Sustainable Cold Beverage Cups to Reduce Plastic Waste


Starbucks introduced a new lineup of cold beverage cups made with up to 20% less plastic to combat plastic pollution and reduce emissions equivalent to removing 5,200 cars from the road annually. The cups, developed by the company's Seattle-based lab, feature raised dots for the visually impaired, embossed size markings, and black and white fill lines for better contrast. The initiative is part of Starbucks' goal to cut its carbon, water, and waste footprints in half by 2030, contributing to the reduction of 13.5 million pounds of plastic waste annually.

Starbucks Reserve (Wikipedia)


Starbucks Reserve is a program by the international coffeehouse chain Starbucks. The program involves operation of worldwide roasteries; currently six are in operation. Also part of the program are 28 coffee bars preparing Starbucks Reserve products, what Starbucks considers its rarest and best-quality coffees, usually single-origin coffees. Some Starbucks Reserve coffee is also sold in about 1,500 of the chain's traditional outlets.

Starbuck (Wikipedia)


Starbucks is a chain of coffee shops.Starbuck or Starbucks may also refer to:

Rise of Coffee Culture in China Overtaking the United States in Branded Coffee Shops

SOURCES

NBC

China’s stressed and overworked youth skip the tea and reach for coffee

NBC

Yahoo! News

China’s stressed and overworked youth skip the tea and reach for coffee

Yahoo! News

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Luckin Coffee Overtakes Starbucks in China Sales

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Starbucks

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Luckin Coffee

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Viral Video Shows Massive Crowds At Starbucks's First Store Opening In Varanasi

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Tata Starbucks

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