Ikea Introduces Brannboll Gaming Furniture Collection with Scandinavian Design

Published: 15 April 2024 at 14:09

Design

Ikea's new Brannboll collection includes 20 items such as chairs, desks, and accessories designed with a focus on simplicity and Scandinavian aesthetics. The collection features unique seating options like an armchair that folds into a lounging position and an inflatable donut-style chair. Inspired by street sports and athleisure, the collection aims to blend into modern homes with neutral and bright colors. The range is age-inclusive and suitable for both children and adults, challenging traditional gaming design by offering furniture that looks more like normal home decor.

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IKEA (Wikipedia)

Inter IKEA Systems B.V., trading as IKEA ( eye-KEE-ə, Swedish: [ɪˈkêːa]), is a Swedish multinational conglomerate that designs and sells ready-to-assemble furniture, kitchen appliances, decoration, home accessories, and various other goods and home services. Started in 1943 by Ingvar Kamprad and currently legally headquartered in the Netherlands, IKEA has been the world's largest furniture retailer since 2008. The brand used by the group is derived from an acronym that consists of the founder's initials, and those of Elmtaryd, the family farm where he was born, and the nearby village Agunnaryd (his hometown in Småland, southern Sweden).The group is primarily known for its modernist furniture designs, its simple approach to interior design, and its immersive shopping concept, based around a showroom of decorated room settings, in which customers can interact with the available articles onsite. In addition, the firm is known for its attention to cost control and continuous product development, notably, the ready-to-assemble model of furniture sales, and other elements which have allowed IKEA to establish lower prices than its competitors.As of September 2023, there are 462 IKEA stores operating in 59 countries and in fiscal year 2018, €38.8 billion (US$45.82 billion) worth of IKEA goods were sold. For multiple reasons, including lowering taxes payable, IKEA uses a complicated corporate structure. Within this structure, all IKEA stores are operated under franchise from Inter IKEA Systems B.V. which handles branding, design, manufacturing, and supply. Another part of the IKEA group, Ingka Group, operates the majority of IKEA stores as a franchisee and pays royalties to Inter IKEA Systems B.V. Some IKEA stores are also operated by independent franchises. The IKEA website contains about 12,000 products and there were over 2.1 billion visitors to IKEA's websites in the year from September 2015 to August 2016.

List of countries with IKEA stores (Wikipedia)

IKEA is a multinational group of companies that designs and sells ready-to-assemble furniture (such as beds, chairs and desks), appliances and home accessories. As of 22 January 2024, there are 471 IKEA stores operating in 63 countries and 5 territories.

IKEA Heights (Wikipedia)

IKEA Heights is a 2009 comedic melodrama web series created by Dave Seger, Paul Bartunek, Delbert Shoopman, Spencer Strauss, and Tom Kauffman for Channel 101. A spoof of soap operas, the series was filmed covertly inside the IKEA store in Burbank, California. IKEA Heights stars Randall Park, Whitney Avalon, and Matt Braunger.Entertainment Weekly's Whitney Pastorek wrote that the series "is so brilliant and awesome that its glories can really only be diminished by additional words."Madeleine Löwenborg-Frick, a spokesperson for IKEA's Canadian branch, said of the series, "Absolutely, we think it's funny. We see the humour in it and we approach our own marketing with a similar tongue-in-cheek humour. But unauthorized filming in our stores isn't a good thing. There's proper channels that people who want to film in our stores can go through."

Inter IKEA Holding (Wikipedia)

Inter IKEA Holding B.V. (also known as Inter IKEA Group) is a holding company registered in the Netherlands, ultimately owned by Interogo Foundation. It owns the company Inter IKEA Systems and thereby controls the intellectual property of IKEA. It is also in charge of design, manufacturing and supply of IKEA products.