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Facebook's Poke Feature Makes a Comeback Thanks to Design Tweak

Published: 13 April 2024 at 11:07

Technology

The poke feature on Facebook, invented by Mark Zuckerberg while drunk in 2005, has recently made a comeback following a design tweak that made the poke button more prominent on the app, leading to a 13-fold increase in pokes especially among younger Gen Z users.

DEEP DIVE


List of Facebook features (Wikipedia)


Facebook is a social-network service website launched on February 4, 2004, by Mark Zuckerberg. The following is a list of software and technology features that can be found on the Facebook website and mobile app and are available to users of the social media site.

History of Facebook (Wikipedia)


Facebook is a social networking service originally launched as TheFacebook on February 4, 2004, before changing its name to simply Facebook in August 2005. It was founded by Mark Zuckerberg and his college roommates and fellow Harvard University students, in particular Eduardo Saverin, Andrew McCollum, Dustin Moskovitz, and Chris Hughes. The website's membership was initially limited by the founders to Harvard students, but was expanded to other colleges in the Boston area, the Ivy League, and gradually most universities in the United States and Canada, corporations, and by September 2006, to everyone with a valid email address along with an age requirement of being 13 or older.

Facebook (Wikipedia)


Facebook is a social media and social networking service owned by American technology conglomerate Meta Platforms. Created in 2004 by Mark Zuckerberg with four other Harvard College students and roommates Eduardo Saverin, Andrew McCollum, Dustin Moskovitz, and Chris Hughes, its name derives from the face book directories often given to American university students. Membership was initially limited to Harvard students, gradually expanding to other North American universities. Since 2006, Facebook allows everyone to register from 13 years old (or older), except in the case of a handful of nations, where the age limit is 14 years. As of December 2022, Facebook claimed 3 billion monthly active users. As of October 2023, Facebook ranked as the 3rd most visited website in the world, with 22.56% of its traffic coming from the United States. It was the most downloaded mobile app of the 2010s.Facebook can be accessed from devices with Internet connectivity, such as personal computers, tablets and smartphones. After registering, users can create a profile revealing information about themselves. They can post text, photos and multimedia which are shared with any other users who have agreed to be their friend or, with different privacy settings, publicly. Users can also communicate directly with each other with Messenger, join common-interest groups, and receive notifications on the activities of their Facebook friends and the pages they follow.The subject of numerous controversies, Facebook has often been criticized over issues such as user privacy (as with the Cambridge Analytica data scandal), political manipulation (as with the 2016 U.S. elections) and mass surveillance. Facebook has also been subject to criticism over psychological effects such as addiction and low self-esteem, and various controversies over content such as fake news, conspiracy theories, copyright infringement, and hate speech. Commentators have accused Facebook of willingly facilitating the spread of such content, as well as exaggerating its number of users to appeal to advertisers.

Meta Platforms Accused of Snooping on Snapchat, YouTube, and Amazon Users


Court documents reveal that Facebook, under Mark Zuckerberg's leadership, launched 'Project Ghostbusters' in 2016 to intercept and decrypt network traffic of Snapchat users. The initiative aimed to gain a competitive advantage by understanding user behavior. Facebook engineers used Onavo, a service acquired in 2013, to intercept specific subdomains' traffic. The project expanded to include Amazon and YouTube, collecting detailed in-app activity. While some executives supported it, others like Jay Parikh and Pedro Canahuati expressed concerns. Facebook shut down Onavo in 2019 after a scandal involving accessing teenagers' web activity.

Facebook Platform (Wikipedia)


The Facebook Platform is the set of services, tools, and products provided by the social networking service Facebook for third-party developers to create their own applications and services that access data in Facebook.The current Facebook Platform was launched in 2010. The platform offers a set of programming interfaces and tools which enable developers to integrate with the open "social graph" of personal relations and other things like songs, places, and Facebook pages. Applications on facebook.com, external websites, and devices are all allowed to access the graph.

Feed (Facebook) (Wikipedia)


Facebook's Feed, formerly known as the News Feed, is a web feed feature for the social network. The feed is the primary system through which users are exposed to content posted on the network. Feed highlights information that includes profile changes, upcoming events, and birthdays, among other updates. Using a proprietary method, Facebook selects a handful of updates to show users every time they visit their feed, out of an average of 2,000 updates they can potentially receive. Over two billion people use Facebook every month, making the network's Feed the most viewed and most influential aspect of the news industry. The feature, introduced in 2006, was renamed "Feed" in 2022.

Facebook Watch (Wikipedia)


Facebook Watch (currently rebranding to Facebook Video) is a video on demand service operated by American company Meta Platforms (previously named Facebook, Inc.). The company announced the service in August 2017 and it was available to all U.S. users that month. Facebook Watch's original video content is produced for the company by others, who earn 55% of advertising revenue (Facebook keeps the other 45%).Facebook Watch offers tailored video recommendations and organizes content into categories based on metrics like popularity and user engagement. The platform hosts both short and long-form entertainment. In 2018, Facebook allocated a $1 billion budget for content creation. The company generates revenue from mid-roll ads and also explored the introduction of pre-roll ads in the same year. As of August 30, 2018, Facebook Watch became globally accessible to all Facebook users.As of September 2020, Facebook reported that Facebook Watch had more than 1.25 billion monthly visitors, 46% of its monthly active user base at that time.

Mark Zuckerberg (Wikipedia)


Mark Elliot Zuckerberg (; born (1984-05-14)May 14, 1984) is an American businessman and philanthropist. He co-founded the social media service Facebook, along with his Harvard roommates in 2004, and its parent company Meta Platforms (formerly Facebook, Inc.), of which he is chairman, chief executive officer and controlling shareholder.Zuckerberg briefly attended Harvard University, where he launched Facebook in February 2004 with his roommates Eduardo Saverin, Andrew McCollum, Dustin Moskovitz and Chris Hughes. Originally launched in only select college campuses, the site expanded rapidly and eventually beyond colleges, reaching one billion users in 2012. Zuckerberg took the company public in May 2012 with majority shares. In 2007, at age 23, he was the world's youngest self-made billionaire at the time. He has since used his funds to organize multiple philanthropic endeavors, including the establishment of the Chan Zuckerberg Initiative.Time named Zuckerberg one of the most influential people in the world in 2008, 2011, 2016 and 2019, and nominated him as a finalist several other times. He was named the Time Person of the Year in 2010, the same year when Facebook eclipsed more than half a billion users. In December 2016, Zuckerberg was ranked tenth on the Forbes list of the World's Most Powerful People. In the Forbes 400 list of wealthiest Americans in 2023, he was ranked eighth with a personal wealth of $106 billion. As of March 2024, Zuckerberg's net worth was estimated at $178 billion by Forbes, making him the fourth richest person in the world. A film depicting Zuckerberg's early career, legal troubles and initial success with Facebook, The Social Network, was released in 2010 and won multiple Academy Awards.Zuckerberg's prominence and fast rise in the technology industry has prompted political and legal attention. The founding of Facebook involved Zuckerberg in multiple lawsuits regarding the creation and ownership of the website as well as issues of user privacy. In 2013, he co-founded the pro-immigration lobbying group FWD.us. On April 10 and 11, 2018, Zuckerberg testified before the United States Senate Committee on Commerce, Science, and Transportation regarding the usage of personal data by Facebook in relation to the Facebook–Cambridge Analytica data scandal.

Facebook\'s Poke Feature Makes a Comeback Thanks to Design Tweak Facebook\'s Poke Feature Makes a Comeback Thanks to Design Tweak

SOURCES

Business Insider

Mark Zuckerberg came up with the idea for the Facebook 'poke' feature while he was drunk

Business Insider

Yahoo! News

Mark Zuckerberg came up with the idea for the Facebook 'poke' feature while he was drunk

Yahoo! News

Wikipedia

List of Facebook features

Wikipedia

Wikipedia

History of Facebook

Wikipedia

Wikipedia

Facebook

Wikipedia

PANORA

Meta Platforms Accused of Snooping on Snapchat, YouTube, and Amazon Users

PANORA

Wikipedia

Facebook Platform

Wikipedia

Wikipedia

Feed (Facebook)

Wikipedia

Wikipedia

Facebook Watch

Wikipedia

Wikipedia

Mark Zuckerberg

Wikipedia