Spotify has launched a beta feature adding support for music videos, initially available in 11 markets with artists like Ed Sheeran and Doja Cat included. Users can access music videos through the Now Playing screen on supported tracks, with the option to switch between audio and video modes. The feature is accessible on iOS, Android, desktop, and TV devices, requiring a Premium subscription to watch. Spotify aims to enhance engagement by providing artists with another avenue to connect with fans through this new music video feature.
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Romain Dillet
Shannon Connellan
The Verge